The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

Father and Son

Agency The Sweet Shop / Auckland

Client Starship


Public Service / Television - Single

Annual ID


2010 Awards

Total Points: 5



Production Company

The Sweet Shop

Art Director

Brent Colliver

Creative Director

Toby Tadbolt


Steve Ayson


Cindy Kavanagh

Agency Producer

Kim Baldwinson
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