The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

El Loco

Agency Draftfcb Johannesburg / Johannesburg

Client Toyota / Genuine Parts

Category

Consumer Radio / Single

Annual ID

10342R

2010 Awards

Total Points: 5

Merit

Credits

Production Company

Sonovision Studios

Agency Producer

Karin Keylock

Creative Director

Brett
Grant Morris
Jacobsen
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