The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2004 One Show - Advertising

Designed to Move, Designed to Move, Designed to Move, Designed to Move

Agency TBWA\Hong Kong (180\TBWA) / Hong Kong

Client adidas Australia


Consumer Magazine / Magazine Color Full Page or Spread: Campaign

Annual ID


2004 Awards

Total Points: 25

Gold Pencil


Art Director

Karen Lai

Creative Director

Stephen Ward


Marco Saachi
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