The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

Pure Waters

Agency Publicis Mojo / Millers Point

Client Lion Nathan


Consumer Television / Over :30 / Under :90 - Single

Annual ID


2010 Awards

Total Points: 15

Silver Pencil


Production Company


Art Director

Steve Wakelam


Grant McAloon

Creative Director

Micah Walker


Steve Rogers

Agency Producer

Jasmin Ferguson
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