The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2004 One Show - Advertising

Breakfast, Water, Shower

Agency Wieden+Kennedy / Portland

Client Nike


Consumer Magazine / Magazine Color Full Page or Spread: Campaign

Annual ID


2004 Awards

Total Points: 10

Bronze Pencil


Art Director

Bill Karow


Alberto Ponte

Creative Director

Hal Curtis
Mike Byrne


Shu Akashi
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