The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

Luck

Agency BBDO / New York

Client FedEx

Category

Consumer Television / :30/:25 - Single

Annual ID

10380T

2010 Awards

Total Points: 5

Merit

Credits

Production Company

O Positive

Art Director

Gianfranco Arena

Writer

Peter Kain

Director

Jim Jenkins

Agency Producer

Amy Wertheimer
Kimberly Clarke
Rani Vaz
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