The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

Broken Promises

Agency TBWAMedia Arts Lab / Los Angeles

Client Apple


Consumer Television / :30/:25 - Single

Annual ID


2010 Awards

Total Points: 5



Art Director

Jamie Reilly


Pete Figel

Creative Director

Jason Sperling

Agency Producer

Anne Oburgh
R.J. Pomeroy
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