The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

Juicy Exotic

Agency @radical.media / New York

Client Skittles

Category

Consumer Television / :20 and Under - Single

Annual ID

10408T

2010 Awards

Total Points: 5

Merit

Credits

Agency

Nitro
Ltd.

Production Company

@radical.media

Writer

Evgeny Pekach

Agency Producer

Mikhail Gerasimov

Director

Brendan Hearne

Producer

Donna Portaro
Frank Scherma

Creative Director

Pavel Polyantsev
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