The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

New Kid

Agency Saatchi & Saatchi NY / New York

Client Procter & Gamble/Luvs

Category

Branded Content / Single

Annual ID

10435T

2010 Awards

Total Points: 5

Merit

Credits

Agency

Saatchi& Saatchi NY

Production Company

Station Films

Writer

Gerry Graf

Agency Producer

David Perry

Director

Harold Einstein

Creative Director

Tris Gates-Bonarius
Gerry Graf
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