The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

Replay

Agency TBWAChiatDay / Los Angeles

Client Gatorade

Category

Branded Content / Campaign

Annual ID

10073T

2010 Awards

Total Points: 25

Gold

Credits

Production Company

Caviar

Art Director

Brent Anderson

Writer

Steve Howard

Agency Producer

Brian O'Rourke
Asst:Tim Newfang
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