The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

The Fun Theory

Agency DDB Stockholm / Stockholm

Client Volkswagen Sweden


Non-Broadcast / Single

Annual ID


2010 Awards

Total Points: 15

Silver Pencil


Production Company

Patrik Sundberg

Creative Director

Andreas Dahlqvist

Agency Producer

Michael Bugaj
Martin Larsson
Pontus Kindblad
Daniel Allinder
Barbro LÃ¥ngjuth
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