The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

The Trillion Dollar Campaign

Agency TBWA\Hunt\Lascaris - Johannesburg / Sandton

Client The Zimbabwean


Innovation in Advertising / Campaign

Annual ID


2010 Awards

Total Points: 25

Gold Pencil


Production Company

Chloe Coetsee

Creative Director

Damon Stapleton

Agency Producer

Bridget Langley
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