The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

Nike Livestrong Integrated Campaign

Agency Wieden+Kennedy / Portland

Client Nike Livestrong Foundation


Innovation in Advertising / Campaign

Annual ID


2010 Awards

Total Points: 25

Gold Pencil


Production Company

Radical Media


Marco Kaye

Creative Director

Tyler Whisnand
Danielle Flagg

Agency Producer

Marcelino Alvarez
Felicia Glover
Ben Grylewicz
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