The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

Nike Livestrong Integrated Campaign

Agency Wieden+Kennedy / Portland

Client Nike Livestrong Foundation


Innovation in Advertising / Campaign

Annual ID


2010 Awards

Total Points: 25



Production Company

Radical Media

Agency Producer

Marcelino Alvarez
Felicia Glover
Ben Grylewicz


Marco Kaye

Creative Director

Tyler Whisnand
Danielle Flagg
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