The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

Recruitment 2009

Agency DDB Stockholm / Stockholm

Client Swedish Armed Forces


Integrated Branding / Integrated Branding Campaign

Annual ID


2010 Awards

Total Points: 5



Creative Director

Andreas Dahlqvist

Agency Producer

Tina Munck
Pontus Kindblad
Anna Hellenberg
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