The One Show
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Category
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID
10135D
About the Work
Objective: Knives manufactured at Kagatani Knife are handmade by skilled artisans. In this ad, we intend to convey its [astounding edge] through simple and identifiable situation.
Solution: What would be the ultimate way a professional chef can expresses the knife`s edge in his day to day life?
Under normal circumstances, whetstones are used to sharpen the knife`s edge. However, here in this ad, the knife is so sharp it even cuts through whetstone.
Solution: What would be the ultimate way a professional chef can expresses the knife`s edge in his day to day life?
Under normal circumstances, whetstones are used to sharpen the knife`s edge. However, here in this ad, the knife is so sharp it even cuts through whetstone.
2010 Awards
Total Points: 5
Merit
Credits
Art Director
Ken MITANI
Creative Director
Masayoshi SOEDA
Photographer
Akihiro ITO
Writer
Masanori TAGAYA
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