The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Design

Behind The Beauty

Agency MacLaren McCann / Toronto

Client GM Buick

Category

Broadcast Design / Single

Annual ID

10230D

2010 Awards

Total Points: 5

Merit

Credits

Agency

MacLaren McCann

Production Company

Motion Theory

Art Director

Scott Couture

Writer

Gary Lennox

Agency Producer

Sarah Michener

Director

Matthew Cullen

Creative Director

Sean Davison
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