The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Design

Resist Simple

Agency Wieden + Kennedy / Amsterdam

Client Tanqueray


Broadcast Design / Campaign

Annual ID


2010 Awards

Total Points: 10

Bronze Pencil



Wieden + Kennedy Amsterdam

Production Company

Motion Theory

Creative Director

Jeff Kling
John Norman

Agency Producer

Kimia Farshidzad
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