The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Interactive

NIKEiD - Their Game, Your Finishing Touch

Agency AKQA / London

Client Nike

Category

Websites & Microsites / Consumer Goods

Annual ID

10101N

2010 Awards

Total Points: 5

Merit

Credits

Art Director

Rodrigo Sobral

Agency Producer

Gareth Nettleton
Kris Smith

Creative Director

Duan Evans
Nick Bailey
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