The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Interactive

Behind the Beauty

Agency MacLaren McCann / Toronto

Client General Motors of Canada


Websites & Microsites / Durable Goods

Annual ID


2010 Awards

Total Points: 5



Production Company

Edge Productions

Agency Producer

Joanna Lee
Thomas Kenny

Creative Director

Mike Halminen
Andre Le Masurier

Content Strategist

Brad Richardson

Digital Artist / Multimedia

Pablo vio
Rafael Ludwig


Rod Hope
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