The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Interactive

NIKEiD GENERATOR

Agency beacon communications k.k. / Tokyo

Client NIKE JAPAN

Category

Interactive Advertising / Environmental / Experiential - Single

Annual ID

10049N

2010 Awards

Total Points: 15

Silver Pencil

Credits

Production Company

Rhizomatiks CO.
Ltd.
Root communications
Inc.

Writer

Shuhei Tsuji

Illustrator

Toshinori Matsuura

Agency Producer

Shunsuke Kakinami
Satoshi Inoue
Akira Miyashita

Content Strategist

Shunsuke Kakinami

Digital Artist / Multimedia

Daito Manabe
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