The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Interactive

Prius iPhone Times Square App

Agency Saatchi & Saatchi LA / Torrance

Client Toyota Motor Sales, U.S.A., Inc.


Interactive Advertising / Environmental / Experiential - Single

Annual ID


2010 Awards

Total Points: 5



Production Company

Bad Assembly
Video Production DAMPStudio
Creative Direction and Photography David Morett
Video Daniel Phillips
Editing Daniel Phillips with Papsprod
Music Alan Kligert AKA Mirski

Agency Producer

Senior Interactive Producer Jorge Acosta

Music / Sound

Alan Kligert AKA Mirski
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