The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Interactive


Agency Wieden+Kennedy / Portland

Client Nike Livestrong Foundation


Interactive Advertising / Environmental / Experiential - Single

Annual ID


2010 Awards

Total Points: 75

Best of Show
Gold Pencil



Marco Kaye

Production Company

Deep Local


Marco Kaye

Creative Director

Danielle Flagg
Tyler Whisnand

Agency Producer

Marcelino Alvarez
Jeremy Lind

Content Strategist

Adam Heathcott
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