The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Interactive

Most Valuable Tweeter

Agency Saatchi & Saatchi NY / New York

Client General Mills/Wheaties

Category

Interactive Advertising / Other Interactive Media - Single

Annual ID

10224N

2010 Awards

Total Points: 5

Merit

Credits

Production Company

Grow Interactive

Art Director

Joe Branton

Director

Benjamin Mace

Agency Producer

Kwame Taylor-Hayford
John Swartz
Katie Nickles
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