The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Interactive

Axe "Cleans Your Balls"

Agency BBH / New York

Client Unilever


Online Films And Video / Short Form - Single

Annual ID


2010 Awards

Total Points: 15




Julia Clark (Business Affairs)
Armando Turco (Account Director)

Production Company

Harold Einstein (Director - Station Films)
Mattias Montero (DOP - Station Films)
Tom Rossano (Exec Producer - Station Films)
Eric Liney (Line Producer - Station Films)
Stephen Orent (Managing Ptr - Station Films)
Ian Mackenzie (Editor - Mackenzie Cutler)
Mona Salma (Assistant Editor - Mackenzie Cutler)
Melissa Miller (Exec Producer - Mackenzie Cutler)
Jim Hayhow (Smoke Artist - Schmigital)
Adrianna Merlucci (After Effects Artist - Schmigital)
Sam Shaffer (Audio Engineer - Mackenzie Cutler)

Art Director

Jason Bottenus


Nick Kaplan

Agency Producer

Lisa Setten (Head of Broadcast)
Chad Utsch
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