The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Interactive

Coal Story

Agency Ogilvy Beijing / Beijing

Client Greenpeace


Online Films And Video / Public Service/ Non-Profit - Single

Annual ID


2010 Awards

Total Points: 5



Production Company

Yu Hong
Jie Li
Aihua Zhang
Xiaodong Fang
Qian Yang
Kun Hou
Lue Gao
Xiandeng Wu
Wenguang Zheng
Yuzhen Sun
Nanbing Deng
Zhen Li


Doug Schiff

Agency Producer

Doug Schiff
Fei Wang
Yimeng Bai
Lulu Yang

Creative Director

Doug Schiff
Yanyan Yang
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