The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Interactive

Asylum 626 Integrated Campaign

Agency Goodby, Silverstein & Partners / San Francisco

Client Frito-Lay Doritos


Integrated Branding / Integrated Branding Campaign - 360

Annual ID


2010 Awards

Total Points: 5



Production Company


Art Director

Marc Sobier
Tim Semple

Creative Director

Rick Condos
Hunter Hindman

Agency Producer

Amanda Cox
Margaret McLaughlin
Maggie O'Brien
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