The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Interactive

Nike Livestrong Integrated Campaign

Agency Wieden+Kennedy / Portland

Client Nike Livestrong Foundation


Integrated Branding / Integrated Branding Campaign - 360

Annual ID


2010 Awards

Total Points: 25

Gold Pencil


Production Company

Radical Media
Deep Local


Marco Kaye

Creative Director

Danielle Flagg
Tyler Whisnand


Rehana Spence


Greg Kohs

Agency Producer

Ben Grylewicz
Marcelino Alvarez
Felicia Glover
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