The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2004 One Show - Advertising

Survival Kit

Agency BBDO / New York

Client Guinness


Trade / Trade Color Full Page or Spread: Single

Annual ID


2004 Awards

Total Points: 15



Art Director

Mai La Thai


Branden Davis

Creative Director

Ted Sann
Gerry Graf
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