The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Interactive

o2 Surface: Natural User Interface goes Business

Agency Syzygy Deutschland GmbH / Bad Homburg

Client Telefónica o2 (Germany) GmbH & Co. OHG


Craft / Interface Design

Annual ID


2010 Awards

Total Points: 5



Art Director

Peter Sellinger

Agency Producer

Jan Bach

Creative Director

Dominik Lammer

Information Architect

Claudia Dr. Armbruester
Katharina Horst


Sascha Andres
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