The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Branded Entertainment

MTV Scratch + The Pepsi Refresh Project

Agency MTV Scratch / New York

Client PepsiCo

Category

Television / Reality/Unscripted Series

Annual ID

11002E

2011 Awards

Total Points: 10

Bronze

Credits

Cinematographer

Doug Emmett

Director

Joey Garfield

Producer

SuChin Pak
Andrea Sabia
Kimberly Howitt

Creative Director

Brian DeCubellis

Executive Producer

Brian DeCubellis
Ross Martin
Zach Mortensen
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