The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Branded Entertainment

REPLAY Season 1

Agency TBWA Chiat Day, Los Angeles / Los Angeles

Client Gatorade


Television / Specials or one-time screenings

Annual ID


2011 Awards

Total Points: 25



Art Director

Brent Anderson


Steve Howard

Agency Producer

Tim Newfang
Javier Castillo
Donna Lamar


Adam Bellachey


Greg Young
Scott Balcerek
David Baum
Tom Moser

Executive Producer

Brian O'Rourke
Richard O'Neill
Rosanne Korenberg
Michael Sagol
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