The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Branded Entertainment

Change the Game

Agency Wieden + Kennedy Shanghai / Shanghai

Client Converse

Category

Film / Documentaries

Annual ID

11044E

2011 Awards

Total Points: 5

Merit

Credits

Production Company

Cliqasia Pte Ltd

Art Director

Peter Zheng

Creative Director

Nick Barham
Julie Liu

Director

Feng Liu

Executive Producer

Kerli Teo

Producer

Jo Chan

Agency Producer

Angie Wong

Animation

Film Valley

Music / Sound

Maybe Mars
Modern Sky
In3
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