The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Branded Entertainment

Scirocco Cup AR Challenge

Agency Ogilvy Beijing / Beijing

Client Volkswagen


Gaming / Online gaming

Annual ID


2011 Awards

Total Points: 5



Art Director

Robin Hu
Ken Leung


Fengtao Sun

Creative Director

Doug Schiff
Gina Sim

Agency Producer

Daqing Wang
Yu Zhuang
Rita Yang

Director of Technology

Sascha Engel
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