The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Branded Entertainment

Take on the Machine AR Game

Agency ATTIK / San Francisco

Client Scion


Gaming / Online gaming

Annual ID


2011 Awards

Total Points: 5



Production Company

North Kingdom

Art Director

Greg Coffin
Jeff Fang


Mike Brenner

Creative Director

Simon Needham
Ron Lim
Jacob Ford


Maribel Arellano

Music / Sound

Face the Music
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