The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Branded Entertainment

Battle of the Cheetos

Agency Goodby, Silverstein & Partners / San Francisco

Client Frito-Lay


Gaming / Online gaming

Annual ID


2011 Awards

Total Points: 5

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