The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Branded Entertainment

AT&T World Cup Headercam Banner

Agency BBDO / New York + BBDO / Atlanta

Client AT&T


Branded Applications /

Annual ID


2011 Awards

Total Points: 5



Production Company


Creative Director

David Lubars
Bobby Pearce

Agency Producer

Eric Weiner
Wilder Wells
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