The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Branded Entertainment

REPLAY Season 1

Agency TBWA Chiat Day, Los Angeles / Los Angeles

Client Gatorade


Online Branded Entertainment /

Annual ID


2011 Awards

Total Points: 5



Agency Producer

Tim Newfang
Donna Lamar
Javier Castillo


Tom Moser
David Baum
Scott Balcerek
Greg Young

Executive Producer

Jimmy Smith
Brian O'Rourke
Richard O'Neill
Rosanne Korenberg
Michael Sagol
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