The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Branded Entertainment

Justin Bieber

Agency The Martin Agency / Richmond

Client American Cancer Society

Category

Music

Annual ID

11079E

2011 Awards

Total Points: 5

Merit

Credits

Production Company

Trademark Films

Agency Producer

Molly Souter

Editor

Robert Ryang

Producer

Mark Meyers

Creative Director

Joe Alexander
John Norman
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