The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Branded Entertainment

Sienna Swagger Wagon Music Video

Agency Saatchi & Saatchi LA / Torrance

Client Toyota Motor Sales, Inc.



Annual ID


2011 Awards

Total Points: 25

Gold Pencil


Production Company

Caviar Los Angeles

Art Director

Stephan Baik

Executive Producer

Michael Sagol
Rob Van

Agency Producer

Tanya LeSieur - Director of Integrated Production/Multimedia
David J. Evans
V. - Executive Integrated Producer
Gil DeCuir - Senior Broadcast Producer
Karena Dacker - Broadcast Producer

Music / Sound

Black Iris
POP Sound - MIX
Peter Rincon - Mix
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