The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Branded Entertainment

We Can Do It Now

Agency TBWA Chiat Day, Los Angeles / Los Angeles

Client Gatorade

Category

Music

Annual ID

11078E

2011 Awards

Total Points: 5

Merit

Credits

Art Director

Brent Anderson

Writer

Steve Howard

Agency Producer

Tim Newfang

Cinematographer

Adam Ballachey

Designer

Doug Alves

Editor

Greg Young
Sahir Champion

Executive Producer

Brian O'Rourke
Richard O'Neill

Music & Sound

Common
Jennifer Hudson
Lupe Fiasco
No ID
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