The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Branded Entertainment

Sienna Swagger Wagon Videos

Agency Saatchi & Saatchi LA / Torrance

Client Toyota Motor Sales, Inc.


Online Branded Entertainment / Campaign

Annual ID


2011 Awards

Total Points: 5



Production Company

Caviar Los Angeles
Michael Sagol - Executive Producer
BP Cooper - Producer
Jasper Thomlinson - Producer
Sebastian Artz - Photographer
Meet The Parents
CO3 - Telecine
Siggy Frost - CO3 Telecine
Ben Looram - Butcher
On-Line Finish
Mandy Sorenson - Brickyard

Agency Producer

Tanya LeSieur - Director of Integrated Production/Multimedia
David J. Evans
V. - Executive Integrated Producer
Tina Gongsakdi -Executive Integrated Producer
Gil DeCuir - Senior Broadcast Producer
Karena Dacker - Broadcast Producer

Interactive Developer

Luke Grannis - Creative Technology Lead
Lawrence Altaffer - Creative Developer

Music / Sound

Asche & Spencer
Beacon Street Sound - Meet The Parents
Black Iris - Swagger Wagon
POP Sound - Sound Design
Peter Rincon - Mixer
POP Sound
Mitch Dorf - Mixer
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