The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Branded Entertainment

Target Kaleidoscopic Fashion Spectacular

Agency Mother / New York

Client Target


Events and Installations /

Annual ID


2011 Awards

Total Points: 25

Gold Pencil


Creative Director

Mother New York


Legs Media


Mother New York
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