The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Design

Beetle’s Eye View

Agency DDB China Group / Shanghai

Client VW Import-New Beetle Convertible


Collateral Design / Posters - Campaign

Annual ID


2011 Awards

Total Points: 25

Gold Pencil


Art Director

Yan Chay Tan


John Wish

Creative Director

Michael Dee
Yan Chay Tan


Ho Ming Yeo


Q Ling
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