The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Design

Baggage Tags

Agency BBDO Germany GmbH / Duesseldorf

Client Bayer Vital GmbH


Outdoor Design / Campaign

Annual ID


2011 Awards

Total Points: 5



Art Director

Fabian Pensel

Creative Director

Christian Mommertz
Veikko Hille


Oliver Lippert

Agency Producer

Bernhard Burg
Mathias Schoepflin
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