The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Design

Evil Costs

Agency BBDO Germany GmbH / Duesseldorf

Client Daimler AG, Mercedes-Benz Vertrieb Deutschland

Category

Outdoor Design / Campaign

Annual ID

11227D

2011 Awards

Total Points: 5

Merit

Credits

Art Director

Joerg Tavidde

Illustrator

Klaus Assmann

Photographer

Jost Hiller

Creative Director

Toygar Bazarkaya
Ton Hollander
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