The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Design

Baggage Tags

Agency BBDO Germany GmbH / Duesseldorf

Client Bayer Vital GmbH


Typography in Design / Campaign

Annual ID


2011 Awards

Total Points: 5



Production Company

ORT Medienverbund GmbH Duesseldorf

Art Director

Fabian Pensel

Creative Director

Christian Mommertz
Veikko Hille


Oliver Lippert


Fabian Pensel

Agency Producer

Bernhard Burg
Mathias Schoepflin
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