The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Design

Wear the Pants

Agency Draftfcb San Francisco / San Francisco

Client Dockers


Typography in Design / Campaign

Annual ID


2011 Awards

Total Points: 5



Art Director

Julie Scelzo


Michael Kim


Am I Collective
Julian Quayle

Creative Director

Julie Scelzo
Desmond LaVelle
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