The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

Write the Future

Agency Wieden+Kennedy / Amsterdam

Client Nike

Category

Magazine / Full Page or Spread - Campaign

Annual ID

11164A

2011 Awards

Total Points: 5

Merit

Credits

Agency

Wieden + Kennedy Amsterdam

Art Director

Chris Thurman

Writer

Ebba Hult

Creative Director

Mark Bernath
Eric Quennoy

Photographer

Getty Images

Typographer

Pierre Janneau
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