The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

Rear assist

Agency Grabarz & Partner / Hamburg

Client Volkswagen AG Nutzfahrzeuge


Magazine / Full Page or Spread - Campaign

Annual ID


2011 Awards

Total Points: 5




Grabarz & Partner

Art Director

Thomas Schmiegel
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